Participation in social media is a necessary component of your business marketing and online presence. It is not only an inexpensive way to build a following and promote your brand’s content, but it could also become a major factor in the ranking algorithm for search engines like Google.
As of September 2013:
- 71% of online adults use Facebook
- 17% use Instagram
- 21% use Pinterest
- 22% use LinkedIn
There are hundreds of Web-based social networking services to choose from. Which ones are right for your business? First, you have to look at who your audience is. Social media is all about connecting with your audience on an authentic level. To do that, you have to intimately understand your current and potential customers.
Facebook remains a popular platform for people to spend time and catch up with friends, family, and even the news. Having a Facebook business page to share a variety of content, like updates, contests or events. Content should be casual and spark conversations and always link back to your main company website for more in-depth information.
Google+ has become increasingly popular for business. As of October 2013, there are 300 million active users per month. But perhaps the biggest advantage of Google’s social media platform is its affiliation with the world’s most well-known and used search engine in the world.
LinkedIn has become the go-to social media platform for professionals. If you run a B2B business, are a recruiter or a job-seeker, you need to be on this platform. And there are numbers to back this claim. There are over 300 million members and 3 million company pages on the service globally. In other words, if you need to post a job or do some research on an employer or employee there’s no better option out there.
Over 90% of people who use Instagram are under the age of 35, which makes it an attractive platform for the many apparel, entertainment, and media brands focused on the 18- to 34-year-old age bracket.