about us.
We are a full service agency and support our clients in all areas of web and digital marketing. Our focus is WordPress website design, development and hosting. We are located in Crystal Lake, IL and serve our clients nationwide.
Baldwin Web Design is a professional web design and development partner focused on building high-performing websites for businesses and organizations that expect more from their online presence.
The work goes beyond aesthetics to deliver sites that are strategically designed, technically sound, and built to support real business outcomes—whether that’s improving lead generation, strengthening credibility, or enhancing user experience across devices. Each project is tailored to how your audience interacts with your brand, with an emphasis on clarity, usability, and performance.
How to Get Started
If you’re considering a new website or looking to improve an existing one, we invite you to schedule a discovery call. It’s an opportunity to discuss your goals, explore whether there’s a strong fit, and determine how a more strategic web presence could support your business.
Baldwin Web Design works with clients who value clean execution, thoughtful structure, and long-term scalability—delivering websites that are built to perform today and adapt for what comes next.
Our Team
Kari is a front-end web developer and WordPress developer with over twenty-six years of professional experience. She is well versed in CSS3, HTML5, MySQL and basic PHP. Kari is also experienced in customizing and extending WordPress themes and core PHP files. Prior to working in web design and development, Kari worked as a Systems Engineer integrating Novell and Microsoft technologies to support end-user environments.
Pete Salerno
Pete is a full stack developer. He is our data expert and creates custom mobile and web applications including CRM and API integrations. Pete has been working with Baldwin Web Design for over 10 years.
