about us.

We are a full service agency and support our clients in all areas of web and digital marketing. Our focus is WordPress website design, development and hosting. We are located in Crystal Lake, IL and serve our clients nationwide.

Baldwin Web Design is a professional web design and development partner focused on building high-performing websites for businesses and organizations that expect more from their online presence.

The work goes beyond aesthetics to deliver sites that are strategically designed, technically sound, and built to support real business outcomes—whether that’s improving lead generation, strengthening credibility, or enhancing user experience across devices. Each project is tailored to how your audience interacts with your brand, with an emphasis on clarity, usability, and performance.

How to Get Started

If you’re considering a new website or looking to improve an existing one, we invite you to schedule a discovery call. It’s an opportunity to discuss your goals, explore whether there’s a strong fit, and determine how a more strategic web presence could support your business.

Baldwin Web Design works with clients who value clean execution, thoughtful structure, and long-term scalability—delivering websites that are built to perform today and adapt for what comes next.

Our Proven Process

Project Discovery
Strategy and Planning
Design and Development
Launch and Support

Get Started

What we bring to the table…

We take the time to carefully understand your business needs and develop a strategy for your website and supporting platforms that will engage your customers and deliver measurable results.
We ensure your unique brand and messaging is consistent and effective across all channels.
We have the technical expertise to build custom solutions to fit your specific needs.
We know that your website, as part of a bigger marketing strategy, is an evolution and we are with you every step of the way.

Let’s Work Together

      EXCELLENT  
   Based on 30 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Sebert Landscape 
 
 
 
 Trustindex verifies that the original source of the review is Google. In working with Baldwin Web Design we were able to create exactly what we wanted with ease. Carla is very easy to work with and will make your ideas come to life. Would recommend to anyone looking for someone to re-design their website!
  
 
      Posted on Google  
   
   Sunshine Giovannetti 
 
 
 
 Trustindex verifies that the original source of the review is Google. Carla did an amazing job with my website! Professional, thorough, and patient - highly recommend!
  
 
      Posted on Google  
   
   Rick Tabor 
 
 
 
 Trustindex verifies that the original source of the review is Google. I wish I would have known about Baldwin Web Design with my first website! Carla is incredibly knowledgeable, super responsive and very patient with those who are IT-ignorant. I will never use another website design company. This one is the BEST!
  
 
      Posted on Google  
   
   Kelly Donnelly 
 
 
 
 Trustindex verifies that the original source of the review is Google. Carla was extremely easy to work with and provided the guidance we needed to update our website and bring it to a more professional level.  She provided various options and ideas to help us figure out what direction.  We are very happy with the end product and would definitely recommend her services.
  
 
      Posted on Google  
   
   mark holian 
 
 
 
 Trustindex verifies that the original source of the review is Google. Carla did an amazing job building our website from start to finish.
  
 
      Posted on Google  
   
   Premier Lighting 
 
 
 
 Trustindex verifies that the original source of the review is Google. We hired Carla and team to redesign our website. Carla was great to work with. Process was pretty smooth and website was done on time and as planned. Very happy with the process.
  
 
      Posted on Google  
   
   Carolyn Runkle 
 
 
 
 Trustindex verifies that the original source of the review is Google. Carla was very helpful in answering all of my questions on my website.  She is very professional and patient.  I would highly recommend her to anyone who needs a website designer or who needs help with their existing website!!  Thank you, Carla!
  
 
      Posted on Google  
   
   Natalie Spiniolas 
 
 
 
 Trustindex verifies that the original source of the review is Google. Carla was amazing to work with.  After only speaking for moments about my ideas she got it.  She was organized and timely.  I will continue using her for future projects.  I can't say enough about how easy she made the entire process and how beautiful the outcome was.  Perfect and beyond my expectations!
  
 
      Posted on Google  
   
   jminalt 
 
 
 
 Trustindex verifies that the original source of the review is Google. Easy to work with and nice design ideas.  Will continue to work with Carla and  would recommend her to others.
  
 
      Posted on Google  
   
   Environmental Defenders 
 
 
 
 Trustindex verifies that the original source of the review is Google. Carla Baldwin contacted our organization a few years ago because our old website was a mess. She let us know she wanted to redesign our outdated website pro bono since we are a nonprofit organization. And WOW, are we thankful she did! Carla not only brought our website up to speed and into this century, but she made it absolutely beautiful and functional too. She also trained our staff on how to update and manage the website. Lastly, she so generously came to our Annual Dinner to unveil our new website to our members! Carla has been so wonderful, professional and effective! We have constant traffic to our website now and receive new members to our organization because of Carla. If you're a nonprofit organization looking to re-do your website, contact Carla Baldwin!
  
 
  
  
 
     Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

Our Team

Carla Baldwin

Carla is the owner of Baldwin Web Design. She is the lead developer and project manager with over twenty five years of professional experience.

Kari Sharp

Kari is a front-end web developer and WordPress developer with over twenty-five years of professional experience.

Pete Salerno

Pete is a full stack developer. He is our data expert and creates custom mobile and web applications including CRM and API integrations. Pete has been working with Baldwin Web Design for over 10 years.