Should I have a Facebook page or a Google Plus page for my small business? As a business owner, it is still a good idea to have a strong presence in both of these social networks, but for the sake of comparison, we will look at some of the pros and cons of the two social media giants.
The Benefits of Facebook: Google Plus is rising in terms of number of users and is now the world’s second largest social media network. However, it still pales in comparison to Facebook in terms of total users and user interaction. Facebook has just been around for longer and has cemented a large number of users into its network. Facebook also allows for very easy creation of business promotions like sweepstakes, photo contests, and so on.
The Benefits of Google Plus: Google Plus Circles allows companies to isolate and separately target different followers based on their interests. By having clear-cut categorizations, this makes the targeting and distribution of information and promotional materials to market segments incredibly easy.
Google Plus has pulled ahead of Facebook in terms of analytics. For more information on Google Analytics – read this article.
Since Google owns Google Plus, anything shared through Google Plus will be much more optimized in search rankings. The +1 feature is also known to carry more weight than Facebook’s “Like” button when it comes to determining popular and trustworthy content.
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Sources – http://sproutsocial.com/insights/2011/12/google-vs-facebook-business/