We specialize in website design and development for manufacturing and industrial companies. Historically, marketing for industrial and manufacturing companies was focused on traditional sales, trade shows, and print ads in industry publications. Websites were an afterthought and not a priority. Today manufacturing companies are realizing that their website can be a major component in their marketing plan.
Elements of a great manufacturing website
The site should be designed with an intuitive menu structure. Manufacturing/industrial type companies have deep content that needs careful organization. Content can include products, each containing multiple images, detailed specifications, application description and documents for download. Technical and customer support information should be easy to find.
I cannot stress enough the impact of professional photography. Equipment, products, team members all should be high quality, professionally shot images. The ROI is worth it.
Responsive Data Tables
Typically manufacturing and industrial website are heavy with data and often needs to be organized in tables. Tables should be responsive and dynamic based on the user’s device size.
Request for Quote Forms
Easy to use and find request for quote forms will increase conversions. Form data can be stored and integrated with SalesForce or other existing sales tracking software CRM. We have experience in Zoho, SalesForce, MailChimp, and Constant Contact.
Use of Video
Tell your story with video to engage users, whether it is about the company itself or a product demo. Video increases conversion rates up to 5x.
The new data protection regulation came into effect in May of 2018 and covers the personal data of any EU resident. Any company that has employees, suppliers or customers in Europe must comply with the regulation. Any company that processes data from Europe (a US manufacturing company with customers or requests for quote from the EU) will also need to comply with the regulation. Find out more on how to comply with GDPR.
- Increase Customer Engagement: Your customers have questions about your products and services. Keep your visitors up to date on your company information as well as what’s going on in the industry as a whole. This will also increase the time visitors spend on your site and increase SEO rankings.
- Increase Site Traffic: Writing articles that contain useful information for your audience is considered quality content by Google. Google will see you as an “Authority” in your industry the more useful and diverse information you post and your rankings will improve.
- Increase Conversions: Visitors are more likely to complete the contact form and pick up the phone when they view the brand and company as a trusted source of information.
Social Media Integration
Using social media to promote your manufacturing business is a must today and integrating your website and social media accounts will increase visitors and followers. We can help you determine the best social media platforms, content and scheduling.