A Website Discovery Sets Your Project Up for Success

When it comes to building a new website—especially for larger or more complex projects—jumping straight into design and development can be risky. Without a solid plan, it’s easy to miss critical details, underestimate functionality, or overlook business goals. That’s where a Website Discovery comes in.

A paid Website Discovery is a structured process designed to uncover all the requirements, challenges, and opportunities before any development begins. Think of it as the blueprint for your website. Just like you wouldn’t build a house without architectural plans, you shouldn’t build a website without a clear roadmap.

What’s Included in a Website Discovery?

During the discovery phase, our team works closely with you to understand your business, your customers, and your objectives. The process typically includes:

• Existing Website & Technology Audit – Reviewing your current platform, tools, and setup to identify what works and what doesn’t.
• Challenges & Pain Points – Understanding what’s holding you back today.
• Site Objectives – Defining clear goals that the new website should achieve.
• Design Requirements – Outlining style, branding, and user experience needs.
• Functional Requirements – Documenting specific features and functionality.
• Site Architecture – Organizing existing and future content into a logical structure.
• Integrations – Identifying connections with CRMs, marketing platforms, or other software.
• SEO Improvements – Pinpointing opportunities to boost visibility and performance.

Why It’s a Smart Investment

The research and data gathered during discovery become the foundation of your project. At the end of the process, you receive a detailed document that:

• Defines requirements and features.
• Outlines integration specifics with your technology stack.
• Prioritizes features for the greatest ROI.

This deliverable becomes a Request for Proposal (RFP) you can use to solicit bids from developers or agencies. Having this document in hand ensures:

• Apples-to-apples comparisons when reviewing proposals.
• Reduced risk of scope creep because expectations are clear upfront.
• More accurate bids aligned with your actual requirements.

A Website Discovery doesn’t just save you time and money—it sets the tone for a successful project. By investing in this process, you ensure that your website is strategically planned, aligned with business objectives, and designed to scale with your future needs.

In short, Discovery takes the guesswork out of website projects. Instead of costly surprises down the road, you’ll move forward with confidence, knowing you have a clear roadmap and a team that understands your vision.