How Often Should You Update or Rebuild Your Website?

Published On: November 2nd, 2020Categories: SEO, Website Design

In an instance, a visitor will decide how they feel about your website and your business.  Your website is most likely the first impression they receive.  In 2021, a clean and quick website is considered the indicator to how the rest of your business will function.

Experts agree that a company website should be redesigned every 2-3 years to keep it fresh and up to date with the latest technology.  This may seem like a large investment but your website and supporting social media outlets should be the majority of your marketing budget.

Email, social, display ads, mobile and search are all growing. Companies are shifting more and more money to digital because of its R.O.I., and the ability to spend less for more return.

Google is constantly changing their search algorithms.  What worked for you in the past may not be working for you now.  I often hear from clients “I used to be on the first page but have dropped off in the last year.”  That is because Google is now rewarding sites for different reasons than it used to and penalizing sites for tricks that may have worked years ago.

Before-After Website Redesign


Still not sure?  I have some questions for you:

Has it been over 3 years since you last updated your site?  If so, this is a good indicator to start seriously considering a refresh.

Is your website responsive (Mobile-Friendly) ?  On average, the combined number of mobile users has surpassed the number of desktop users globally and the upwards trend is still continuing.

Is your website intuitive and user-friendly?  Can your visitors find the information they are seeking quickly and easily.  Is your contact information including the phone number prominently displayed.

Are you using social media platforms (Twitter, LinkedIn, Facebook) ?  I hope you are!

It may seem a little daunting, but that is where we come in.  We will make the process easy – that is what we do. Contact Us for more information about a design refresh for your website.

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About the Author: Carla Baldwin

Carla Baldwin
Carla is the owner of Baldwin Web Design. She is the lead developer and project manager with over twenty years of professional experience in web development and digital marketing.