Carla is the owner and Creative Director of Baldwin Web Design. She has over 20 years experience managing digital marketing projects for clients including branding, website development, social media, printed materials, photography and video production. She oversees work produced by creative team and works directly with clients, managing deliverables within project timelines and budgets.
With her background of software and web development, she has a deep understanding of the implementation of digital products.
Experience and Education
Prior to working in web design and development, Carla was a software developer at BAE SYSTEMS in Rome, NY. At BAE, Carla worked with the software development team and off-site Department of Defense technical team to develop websites for DoD contracts. She was responsible for requirements gathering, designed and developed website front end as well as backend database development. She held a Secret Security Clearance during her time of employment.
Earlier in her career, Carla worked as a software developer for NYSTEC in Rome, NY developing Windows applications for NY State departments. She was involved in requirements gathering, developed the Oracle database, developed user front-end, participated in on-site application testing, debugging and installation.
Carla earned her Bachelor of Arts in Visual Art and Business Economics from State University of New York College at Potsdam. She later returned to school to study Computer Science at the SUNY Polytechnic Institute University in Utica, New York.
Carla currently serves on the Downtown Crystal Lake Board of Directors and leads the Marketing Committee. She is also an active member of the Crystal Lake Chamber of Commerce.
She is dedicated to the success of her customers, providing technical and marketing guidance with every step of the development process.
“I love seeing my clients’ businesses grow as a result of the work we do!”