Carla Baldwin, Web Designer

Carla is the owner and Creative Director of Baldwin Web Design. She has over 20 years experience managing digital marketing projects for clients including branding, website development, social media, printed materials, photography and video production. She oversees work produced by creative team and works directly with clients, managing deliverables within project timelines and budgets.

With her background of software and web development, she has a deep understanding of the implementation of digital products. She is well versed in CSS3, HTML5, Perl, JavaScript, MySQL and PHP. Carla is also experienced in customizing and extending WordPress themes and core PHP files.

Experience and Education

Prior to working in web design and development, Carla was a software developer at BAE SYSTEMS in Rome, NY. At BAE, Carla worked with software development team and off-site Department of Defense technical team to develop websites for DoD contracts that included an online image library. She was responsible for requirements gathering, designed and developed website front end, created website and online forms with HTML/CSS/Perl and integrated the front end into the existing database. She performed scheduled updates to websites, forms and supporting CGI scripts. She held a Secret Security Clearance during her time of employment.

Earlier in her career, Carla worked as a software developer for NYSTEC in Rome, NY developing Windows applications for NY State Correctional Department. She was involved in requirements gathering, developed the Oracle relational database, developed front-end Visual Basic input screens, participated in on-site application testing, debugging and installation and worked with the development team to create software user’s manual content.

Carla earned her Bachelor of Arts in Visual Art and Business Economics from State University of New York College at Potsdam. She later returned to school to study Computer Science at the SUNY Polytechnic Institute University in Utica, New York.

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