Thinking about selling online?
Adding ecommerce to a website can be complicated. Here are a just a few things to think about…
- Are you selling simple products or do your products have “variations”? In other words, do they have sizes, colors or other options that customers will choose?
- Are you selling virtual or downloadable products?
- Do you need wholesale or member only pricing?
How will your customers pay? You should accept credit and debit cards, but you should also accept digital payments such as Apple Pay and Google Pay. Venmo and Zelle are also popular methods of payment. PayPal is still widely used and customers do not need a PayPal account to use their credit card.
Do you ship the items yourself or drop ship them from another location? Drop shipping can help lower initial investments in your business and ongoing overhead, since you don’t have to build and maintain an inventory. It also allows you to offer a wider product offering since you don’t actually have to store the inventory.
How will you charge for shipping? Will you offer free shipping? Do you use shipping software to integrate with your UPS or FedEx account? Shipping software often calculates cost by dimensions and weight of the products.
Sales tax compliance is ever changing. Selling online creates additional complexities when it comes to keeping up with expanding sales tax obligations. Questions arise when you start selling across state and international lines. Tax calculation software can assist with all these complexities and can be added to your ecommerce software.