What Is The Google Panda Update?
Google’s Panda Update is a search filter first introduced in 2011. It is meant to stop sites with poor quality content from working their way into Google’s top search results. Panda is updated from time-to-time. When this happens, sites that were previously at the top of search results may drop off and sites that contain quality content will see improvements.
What defines “Quality Content”?
Building great content and keeping it up to date is the key to SEO. Search engines love sites like blogs, which are highly topical and regularly refreshed. But always remember to put your visitors first. Write content for them, give them the information they need and want to read.
Not blogging is a big mistake.
Most of the content on your website is not going to change that often. The company profile, the services, your contact page pretty much remain static for most of the time. Blogging allows you to update the content on your site on a regular basis and cover topics that are not necessarily on the other static pages. Google takes note of this and has more quality to content to rank.
Want More? Read what Google says about Quality Content