SEO, or “Search Engine Optimization”, is the process of improving your site to increase its visibility when people search for products or services related to your business in Google, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Google and the other search engines crawl, or use software to look at your site and add them to their databases. They then use algorithms to decide the relevance of your site compared to other sites when a word or phrase is searched on.
SEO is a very broad term and can be very complicated. We build our sites with a solid foundation for SEO. If needed we can then recommend strategies to improve rankings.
SEO is only one of the many components of Digital Marketing and having a successful website. Learn more here.