Web Design Process
Defining the Strategy
The process starts with requirements gathering. We find out, not only who you are and what you do, but who your audience is and how to best convert that audience into customers. Who is your ideal customer, how old are they, what is their income level, what is their technical level? These are a few of the questions we ask so we can craft a message that accurately reflects your business and allows you to connect to your audience.
Responsive (Mobile Friendly) Web Design
We design clean and modern interfaces that are properly structured, carefully coded and fully optimized for search engine visibility. All of our websites are created using the latest practices in responsive web design (RWD). That means that no matter the screen size, our layouts will adapt, not shrink, to the device so that your visitors will have the best user experience possible.
Getting your website seen is part of the development process. We do the research to identify high value converting keywords based on your business, industry and competition level. We then create quality content as well as back-end coding based on the keyword selection. Images are optimized and tagged.
Social Media Integration
We will recommend the social media outlets that most relevant to your industry. We set up the accounts and get you trained on how to use social media to drive traffic to your website and convert users to customers.
SEO is an on going process and requires readjusting based on the ever changing search engine algorithms, electronic devices and your competition. We access the data from analytics and adjust accordingly to keep your site fresh and competitive.